Pencil Media Labs is where we research and experiment with new technologies. We search for the latest best approaches to craft outstanding websites and web apps for our clients.
Design for the human experience. Websites and applications should be based on real human tendencies and preferences as opposed to designing in a silo. This process is called user-centered design .
The main difference from other product design philosophies is that user-centered design tries to optimize the product around how users can, want, or need to use the product, rather than forcing the users to change their behavior to accommodate the product.
This is the process:
Research → Analyze → Design → Prototype → Measure